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Authoritative: http://dx.doi.org/10.1073/pnas.0711802105   (Publisher's PDF... likely be available here.)

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Abstract

It has been claimed that a meaningful theory of cultural evolution is not possible because human beliefs and behaviors do not follow predictable patterns. However, theoretical models of cultural transmission and observations of the development of societies suggest that patterns in cultural evolution do occur. Here, we analyze whether two sets of related cultural traits, one tested against the environment and the other not, evolve at different rates in the same populations. Using functional and symbolic design features for Polynesian canoes, we show that natural selection apparently slows the evolution of functional structures, whereas symbolic designs differentiate more rapidly. This finding indicates that cultural change, like genetic evolution, can follow theoretically derived patterns.

@article{rogers08naturalAndCulturalPNAS,
  author={Deborah S. Rogers and Paul R. Ehrlich},
  title={Natural selection and cultural rates of change},
  journal={PNAS},
  year={2008},
  month={Mar},
  volume={105},
  number={9},
  pages={3416-3420},
  doi={10.1073/pnas.0711802105},
  url={http://www.isrl.uiuc.edu/~amag/langev/paper/rogers08naturalAndCulturalPNAS.html}
}