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Fu, F. and Wang, L. (2008) Coevolutionary dynamics of opinions and networks: From diversity to uniformity. Physical Review E, 78(1).
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   Authoritative: http://dx.doi.org/10.1103/PhysRevE.78.016104   (Publisher's PDF... likely be available here.)
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Abstract

We investigate the coevolutionary dynamics of opinions and networks based upon majority-preference (MP) and minority-avoidance (MA) rules. Under MP, individuals adopt the majority opinion among their neighbors; while in MA individuals can break the link to one holding a minority and different opinion, and rewire either to neighbors of their neighbors with the same opinion or to a random one from the whole population except their nearest neighbors. We study opinion formation as a result of combination of these two competing rules, with a parameter tuning the balance between them. We find that the underlying network can be self-organized into connected communities with like-minded individuals belonging to the same group; thus a broad variety of opinions coexist. Diverse opinions disappear in a population in which all individuals share a uniform opinion, when the model parameter exceeds a critical value. Furthermore, we show that an increasing tendency to redirect to neighbors of neighbors is more likely to result in a consensus of opinion.
BibTex
@article{fu08opinionsPRE,
  author={Feng Fu and Long Wang},
  title={Coevolutionary dynamics of opinions and networks: From diversity to uniformity},
  journal={Physical Review E},
  year={2008},
  month={JUL},
  volume={78},
  number={1},
  doi={10.1103/PhysRevE.78.016104},
  url={http://www.isrl.uiuc.edu/~amag/langev/paper/fu08opinionsPRE.html}
}